Our Mediaimate Project Was Awarded at the 15th IDC Turkey CIO Summit!
31 May 2024
As Doğuş Teknoloji, we have added another achievement to our record! At the 15th IDC Turkey CIO Summit, our Mediaimate project was awarded second place in the "Best Change Management Project of the Year" category at the CIO Awards.
The Mediaimate Project redefines methods for measuring the success of traditional media with innovations brought by the digital age. By integrating digital traffic data with traditional rating systems, our project provides a more comprehensive and accurate measurement of success. This enables producers and broadcasters to optimize content strategies, foresee necessary changes in broadcast schedules, and make easier decisions regarding projections and broadcast plans.
At Doğuş Teknoloji, we take pride in being a pioneering tech company that leads digital transformation and adapts to changes in the industry. We extend our gratitude to everyone who contributed to this significant achievement.