We have made use of the transformative power of Anthos in scaling, modernization and gaining agility of Zubizu operations.

Today, where the customer satisfaction has become important as never before, companies' catching up with the digital era has become a determining factor for maintaining the customer commitment. Specialized and customizable services provided according to the areas of interest of the customers affect the brand loyalty positively. While transition to digital has been gaining momentum with the pandemic, the target audience segment has expanded, and the competition conditions have become more difficult. Using the supporting power of technology to improve the customer experience of the digrkital customers has become obligatory for all companies.

Founded in 2014 within the body of Doğuş Group, Zubizu has focused on improving the lives of its customers with its targeted campaigns to provide customized experience for each of its users. ZUBİZU, which offers tailor-made suggestions and contents in many areas suitable for different lifestyles, from food and beverage to fashion, from travel to automobile, from healthy living to arts and entertainment and is Turkey's first lifestyle mobile application, was developed and realized as a data-driven marketing and loyalty platform. Zubizu has chosen us as a technology business partner to continuously improve its service quality with technology transformation. Doğuş Technology, a business partner of Google Cloud and Anthos, has successfully completed the architectural design, project management and foundation roles of the transformation process in cloud technologies while complying with the local regulatory obligations of Zubizu.

As Zubizu's customer database and customer reliability increased, Zubizu needed to run its operations more consistently and efficiently. To drive this transformation project, Zubizu needed to provide highly available service and have a cost-effective and optimized management for the IT team and also needed to protect data and comply with financial services legislation.

We are supporting reliability and scalability with technology in improving the customer experience.

With the Anthos transformation project led by Doğuş Technology, we have ensured the redevelopment of Zubizu’s applications by modernizing them and run safely anywhere. With the transition to Anthos, cloud services have been started to be used from a single platform. Zubizu, migrating its applications to Anthos, has ensured scalability and cost advantage as well as optimization in employee efforts.

Cloud transformation comes with a cultural change along with infrastructure as well. Anthos increases the time that can be allocated to creative works as it reduces the operational efforts of technical teams. Thanks to Anthos, positive effects have been observed on employee satisfaction and corporate culture.

Gaining a competitive advantage with Google Anthos transformation

With the digital transformation supported by Google Cloud technology, we have ensured Zubizu to have a smooth cloud transition journey. Thus, by supporting Zubizu's business strategies, we helped provide savings on infrastructure and development costs and support an innovative corporate culture. Zubizu's wide customer and business partner network interaction makes it inevitable to improve the power of data with cloud technology. Providing the same platform both in the cloud and within the company at the same time without sacrificing scalability, visibility and security with Anthos architecture was achieved with Anthos architectural design. All core resources and CI/CD pipelines have been ensured to have accessibility only via a Secure VPN connection with an identity authentication mechanism. 100% improvement has been detected in infrastructure system management. Compared to former ODK infrastructure, security updates and efficiency problems as well as management challenges have also been overcome.

Thanks to Anthos, Zubizu plays a role in helping it integrate its currently existing platform with its contemporary storage infrastructure to better run its applications. An overall benefit of Anthos to Zubizu comprises a unique place in the market and competitive advantages.